This 2023, we have something very special to celebrate: the 60th anniversary of Abanderado . Six decades dedicated to dressing men's underwear with practical, elegant, and comfortable garments. Always incorporating the latest fashion trends and innovations in fabrics and manufacturing processes. And without forgetting our firm commitment to sustainability . Abanderado is a benchmark in men's underwear as a result of a continuous effort to respond to the challenges of each moment, without compromising its hallmarks.
Abanderado Anniversary: 60 Years Setting the Style
We believe the Abanderado anniversary is an excellent opportunity to highlight the transformative role we've played in creating the modern concept of men's underwear. Since 1963, when the first Abanderado garments hit the market, they have been breaking new ground. The brand was initially founded with offerings for all audiences. But before the early 1970s, it had already specialized exclusively in the manufacture of men's underwear . At that time, Abanderado decided to unveil its new and ambitious goal of dressing men's underwear with an original formula. It was the first men's underwear brand to advertise on television. And it did so with a slogan so apt that it became one of the most famous of the time. "Men wear Abanderado because women buy Abanderado" quickly caught on with the public because society at the time identified with that idea. The success that has accompanied us throughout this time is largely explained by our attunement to the specific reality of men at all times . If we can celebrate another Abanderado anniversary today, it's because we've adapted our collections to men's needs and tastes . At the same time, we're always at the forefront, proposing innovative ideas in design and incorporating the latest in fabrics. The Activewear and New Age collections are iconic, reflecting the refreshing, minimalist style that characterized 1990s fashion. We ushered in the 21st century with a leap in quality and comfort, incorporating seamless technology into Abanderado's underwear and pajama collections. This commitment to comfort will continue to be further developed in the next decade with innovative offerings such as Dry and Cool and the Extra Soft Waistband. 
Abanderado's commitment to sustainability
Abanderado's history is linked to concepts such as modernity and commitment to the priorities of the moment. Therefore, in recent years, our commitment to sustainability has been our main hallmark. Respect and care for the environment are present throughout the entire manufacturing and marketing process of Abanderado's new collections. The goal is to minimize the environmental footprint, always opting for the most sustainable practices at every step of the production chain. To begin with, by choosing the most environmentally friendly raw materials, such as bamboo, Tencel, or organic cotton, which perfectly meet the criteria of efficient management . These crops promote water conservation, prevent erosion, and maximize the use of the land due to their rapid growth rate. We also take into account the environment when packaging Abanderado's underwear. That's why we've chosen kraft cardboard as the first step toward sustainability in the Ecosmart product line. Of all our underwear lines , on this Abanderado anniversary, we highlight two collections that represent the brand's environmental responsibility like no other:
- Sensitive boxer shorts . They are the best example that sustainability is not at odds with comfort or style. Sensitive garments are made with bamboo fiber , an extra-soft fabric that is breathable, thermoregulating, and hypoallergenic. For added comfort, these boxer shorts feature a seamless, tagless design . The result is a garment that will feel like a second skin. When it comes to sustainability, bamboo is a plant that grows spontaneously, so it consumes virtually no water. Its growth, 10 times faster than that of traditional cotton, makes these farms the best representatives of optimal land use .
- The Ecosmart collection . Ecosmart boxer shorts are men's underwear made with organic cotton , certified as originating from a sustainable plantation. 5% elastin is added to ensure maximum flexibility and adaptability to any male silhouette. The T-shirts, meanwhile, are made with Tencel , a plant fiber extracted from wood pulp. Abanderado only works with sustainable forestry production, with closed-loop systems that recover and reuse the solvents used for pulp extraction. Soft and comfortable to the touch , these Ecosmart T-shirts are ideal for men with sensitive skin or intense activity, as they facilitate breathability.
The 60th anniversary of Abanderado highlights the relevance and evolution of a brand that was born with the mission of dressing men from within , prioritizing their comfort and aesthetic preferences. An innovative and avant-garde brand that has been able to provide concrete solutions to specific problems. There isn't just one Abanderado garment for every man, whatever his lifestyle. There's also a garment for every occasion, because your needs change, and we want to adapt to every situation. Abanderado is also a company committed to its time . Today, our priority is respect for the environment, and we are committed to a sustainable textile industry. These hallmarks will continue to be the framework for future actions. Abanderado is a benchmark in men's underwear, and there are compelling reasons why it should remain so.
